|
CBS Interactive Privacy Policy
Effective date: February 15, 2008
Updated on: March 28, 2008
This Privacy Policy applies only to the web sites
owned (however accessed and/or used, whether via
personal computers, mobile devices, or otherwise) or
controlled by CBS Interactive Inc. ("Company," "we,"
"our" or "us") or other interactive features that
are accessible or downloadable through the web sites
owned or controlled by Company and that post a link
to this Privacy Policy (collectively, the "Web
Sites"). This Privacy Policy only covers information
collected at the Web Sites, and does not cover any
information collected at any other web site or
offline by Company (unless specifically stated). The
purpose of this Privacy Policy is to disclose to you
what information we may collect on the Web Sites,
how we may collect it, with whom we may share it,
and certain other matters related to such
information, including the choices you may have
regarding our collection, use, and disclosure of
such information.
Please read this Privacy Policy carefully. In
addition, please review our
Terms of Use,
which govern your use of the Web Sites.
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may
collect:
Web Site Usage Information & Device Identifiers
We may receive and store certain types of web site
usage information whenever you visit or interact
with the Web Sites. For example, we may collect the
page served, the time, the source of the request,
the type of browser making the request, the
preceding page view, other similar information and
your IP address. We also may collect your IP address
or some other unique identifier for the particular
device you use to access the Internet, as applicable
(collectively referred to herein as a "Device
Identifier"). A Device Identifier is a number that
is automatically assigned to your computer, your
cell phone, or other device used to access the
Internet, and our computers identify your device by
its Device Identifier. We may associate your Device
Identifier with the personal information you
provide. When analyzed, web site usage information
helps us determine how visitors arrive at the Web
Sites, what type of content is most popular, and
what type of visitors are interested in particular
kinds of content and advertising.
Information You Provide Us
We may ask you to provide us with two types of
information: (1) personal information, which is
information that could reasonably be used to
identify you personally, such as your name, e-mail
address, cell phone number, and physical address;
and (2) demographic information, such as gender, zip
code, or similar information. We may collect this
information at various places and forms on the Web
Sites, including registration forms for newsletters
and other communications (e.g., whether by e-mail,
mobile device, etc.), when you communicate or
otherwise interact with us, when you submit
information to us (whether or not the information is
intended to be posted on the Web Sites), contests or
sweepstakes, surveys or voting or when you purchase
a product or service through the Web Sites. You may
also be asked to choose a user name and password in
order to identify yourself during future visits to
the Web Sites. Do not use your real name or the name
of any other actual person as your user name.
Providing us with information about yourself is your
choice, and you can always choose not to provide
certain information, but then you may not be able to
take advantage of some of the Web Sites' features.
For your convenience, if you register with one of
our Web Sites through which you create a user name
and password, that user name and password may work
on the other Web Sites where user names and
passwords are utilized. The personal information you
provide and any additional information we collect
about you may be used by us and across all of the
Web Sites.
Information from Other Sources
We may receive information about you from other
sources; for example, we may obtain geographic or
demographic information, or information regarding
your possible interests, from third parties, or we
may receive information from a marketing partner in
connection with a co-branded web site or promotion..
We may combine the information we receive from those
other sources with information we collect through
the Web Sites. In those cases, we will apply this
Privacy Policy to any personal information received,
unless otherwise specifically disclosed by us at the
time you provide your personal information.
Send To A Friend
If you send a friend a communication from the Web
Sites, the information you provide (names, e-mail
addresses, phone numbers, etc.) is used on a
one-time basis to facilitate the communication and
is not used for any other marketing purpose, unless
we obtain additional consent.
HOW INFORMATION MAY BE COLLECTED
Cookies
The Web Sites use standard technology called
"cookies," which are small data files that are
transferred to your computer (or other
Internet-accessing device) when you visit the Web
Sites and allow your browser to accept cookies.
Cookies automatically identify your web browser to
the Web Sites whenever you visit the Web Sites, and
may make navigating and using the Web Sites easier
for you. Also, by tracking how and when you use the
Web Sites, cookies help us determine which areas are
popular and which are not. Many improvements and
updates to the Web Sites are based on data obtained
from cookies. Additionally, accepting cookies may
allow you to, among other things, personalize your
experience on the Web Sites. Cookies may also allow
the Web Sites to present to you advertising that may
be of interest to you as well as limit how often you
see certain ads that may detract from your user
experience on our Web Sites. If you do not want to
allow information to be collected through the use of
cookies, you can generally opt out of providing this
information by setting your browser to reject
cookies. However, please be aware that some areas of
the Web Sites may not provide you with an acceptable
user experience if you have disabled the use of
cookies.
Web Beacons
The Web Sites and any communications sent by the Web
Sites may contain electronic images (generally,
single-pixel ".gif" images) called "web beacons."
These web beacons allow Company and third parties to
monitor and collect certain information about the
viewer of the web page, web-based document, e-mail
message or other communication, such as the type of
browser requesting the web beacon, the Device
Identifier of the device that the web beacon is sent
to and the time the web beacon was viewed. Company's
use of web beacons on its Web Sites, include,
without limitation, the following:
counting unique users (actually, unique web
browsers), visits and page views.
monitoring traffic and conversion patterns
through our various product and service offerings on
the Web Sites. For example, web beacons may be
integrated into a merchandise product page as well
as the subsequent shopping cart, transaction and
verification pages.
personalizing your experience when you visit the
Web Sites, including the advertising and content you
see.
determining whether or not messages were opened,
links were clicked or notifications/offers were
acted upon.
HOW WE USE THE INFORMATION COLLECTED
The information you provide to us may be used to:
Send you newsletters and/or other communications for
which you have registered;
Contact you about the Web Sites, including, without
limitation, in our discretion to notify you of
changes to this Privacy Policy, the Web Site's Terms
of Use, or other policies that affect your use of
the Web Sites;
Confirm or fulfill an order you have made;
Provide special offers or promotional materials to
you on behalf of us or third parties;
Contact you with regard to a sweepstakes, contest or
promotion in which you have participated;
Authorize a purchase or complete a transaction that
you have requested, i.e., to deliver the products or
other services that you ordered, and, if necessary,
to invoice you;
Monitor or improve the Web Sites;
Administer the Web Sites' systems and for other
internal business purposes;
Customize the advertising and content you see;
Comply with and monitor compliance with our Terms of
Use and other applicable agreements and polices; and
For other purposes disclosed when you provide your
information.
Moreover, if you submit to Company and/or the Web
Sites comments, photographs, videos, music, text or
other content, it maybe published online or offline
(including on-air, on a CD or DVD, through wireless
distribution, and transmission of soft copies, or
any other media or format currently existing or
hereafter developed), and we may publish your name,
voice, likeness and other personal information in
connection with publishing the content or a portion
of the content, and we may use the content and any
excerpt from the content in connection with
advertising, marketing, publicity and promotional
activities. Please also see "Information You Submit"
in our
Terms of Use,
which governs any content you submit through the Web
Sites.
Please note that information submitted to the Web
Sites via a "contact us," or other similar
mechanisms will not necessarily receive a response.
We will not use any such information you provide to
contact you for marketing purposes unrelated to your
request.
THIRD-PARTY AD SERVING & AUDIENCE AND TRAFFIC
MEASUREMENT SERVICES
The Web Sites may use third party network
advertisers to serve advertisements on the Web Sites
and may use a traffic measurement service to analyze
traffic on the Web Sites. Network advertisers are
third parties that display advertisements based on
your visits to the Web Sites and other web sites you
have visited. Third-party ad serving enables us to
target advertisements to you for products and
services in which you might be interested. Although
advertisers and other companies do not have access
to cookies set by the Web Sites, the Web Sites'
third party ad network providers, the advertisers,
the sponsors, and/or traffic measurement services
may themselves set and access their own cookies on
your computer if you choose to have cookies enabled
in your browser. These third party cookies are set
to, among other things, help deliver advertisements
to you that you might be interested in, to prevent
you from seeing the same advertisements too many
times and to conduct research regarding the
usefulness of certain advertisements are to you.
Note that any images (or any other parts of a web
page) served by third parties in association with
third party cookies may serve as web beacons, which
enable third parties to carry out the previously
described activities. Third party cookies and web
beacons are governed by each third party's specific
privacy policy, not this one. While we may use a
variety of companies to serve advertisements on the
Web Sites, you may wish to visit
http://www.networkadvertising.org/optout_nonppii.asp,
which provides information regarding the "opt-out"
procedures of certain third party ad servers we may
use
WITH WHOM INFORMATION MAY BE SHARED
Except as otherwise disclosed at the time you
provide your information, the following outlines the
ways in which your information may be shared with
others:
Third parties providing services on our behalf
We employ third parties to perform functions on our
behalf; examples include hosting or operating Web
Sites, fulfilling orders for products and services
purchased through the Web Sites, sending e-mail
and/or other communications, providing wireless
services, removing repetitive information from
customer lists, data analysis, marketing assistance,
credit card payment processing, and customer
service. These third parties may have access to your
personal information for the purpose of performing
such functions on the Web Sites' behalf.
Non-Personal Information
We may share non-personal information, such as
aggregate user statistics, demographic information,
and web site usage information with third parties.
When You Agree To Receive Information From Third
Parties
You may be presented with an opportunity to receive
information and/or marketing offers from third
party(s). If you do not agree to have your personal
information shared, your personal information will
not be shared with such third party(s) for direct
marketing purposes. If you do agree to have your
personal information shared, your personal
information will be disclosed to such third party(s)
and all information you disclose will be subject to
the privacy policy and practices of such third
party(s). We are not responsible for the privacy
policies and practices of such third party(s) and,
therefore, you should review the privacy policies
and practices of such third party(s) prior to
agreeing to receive such information from third
party(s). If you later decide that you no longer
want to receive communication from a third party,
you will need to contact that third party directly.
Products and Services Offered in Partnership with
Third-Party(s)
Certain Web Sites are provided to
you in partnership with third party(s) ("Co-Branded
Sites") and may require you to disclose personal
information in order to register for and access
products and/or services. Such Co-Branded Sites will
identify the third party partner(s). If you elect to
register for such products and/or services at
Co-Branded Sites you may be providing your
information to both Company and the third party
partner(s) and your information may be subject to a
separate privacy policy available at the point of
registration. Further, if you sign-in to a
Co-Branded Web Site with a user name and password
obtained at one of our Web Sites, you are
automatically registering with the Co-Branded Site
and your personal information may be disclosed to
the identified third party partner(s) for that
Co-Branded Site and will be subject to the posted
privacy policy(ies).
Sweepstakes, Contests and Promotions
We may offer sweepstakes, contests, and other
promotions through the Web Sites that may require
registration. If you choose to enter a sweepstakes,
contest or other promotion, your personal
information may be disclosed to third parties in
connection with the administration of such
promotion, including, without limitation, in
connection with winner selection, prize fulfillment,
and as required by law, such as on a winners list.
Also, by entering a promotion, you are agreeing to
the official rules that govern that promotion, which
may contain specific requirements of you, including,
except where prohibited by law, allowing the
sponsor(s) of the promotion to use your name, voice
and/or likeness in advertising or marketing
associated with the promotion.
Business Transfers
Company shares the information collected through the
Web Sites with and among the Web Sites, and may
share the information with its parent, subsidiaries
and affiliates. Company or any of it assets,
including the Web Sites, may be sold, or other
transactions may occur in which your personal
information is one of the key business assets for
the transaction. In such a case, your personal
information may be one of the business assets we
transfer. Hence, Company reserves the right to
disclose and transfer user information, including
personal information, in connection with a corporate
merger, consolidation, restructuring, the sale of
substantially all of our assets, or other corporate
change.
Legal Protections and Law Enforcement
We may disclose information about our users,
including your personal information, in the event we
are required to respond to subpoenas, court orders,
legal process or other valid law enforcement
measures; to comply with a legal obligation; at the
request of governmental authorities conducting an
investigation; to verify or enforce compliance with
the policies governing the Web Sites and applicable
laws; or to protect the legal rights, interests, or
safety of the Web Sites, our users or others. We may
also use Device Identifiers to identify users, and
may do so in cooperation with copyright owners,
internet service providers or law enforcement
agencies in our discretion. Such disclosures may be
carried out without notice to you.
CORRECTING/UPDATING PERSONAL INFORMATION
The Web Sites may contain web pages through which
you can change your subscriptions or correct or
update the personal information you have provided to
us through registration with one or more of the Web
Sites. With regard to subscriptions, you also may
cancel (or modify if applicable) your subscriptions
by following the instructions provided to you in
applicable communications regarding such
subscriptions.
CHAT ROOMS, FORUMS, AND MESSAGE BOARDS
The Web Sites may make chat rooms, forums and
message boards available to its users. If you post
personal information online, it will be publicly
available and you may receive unsolicited messages
from other parties. We cannot ensure the security of
any information you choose to make public in a chat
room, forum, or message board. Also, we cannot
ensure that parties who have access to such publicly
available information will respect your privacy.
Please exercise caution when disclosing personal
information in these areas. Your use of chat rooms,
forums and message boards is subject to our
Terms of Use
THIRD PARTY CONTENT AND LINKS
TO OTHER WEB SITES
When you are on the Web Sites you may be directed to
other sites that are operated and controlled by
third parties that are beyond our control. For
example, if you "click" on a banner advertisement,
the "click" may take you off the Web Sites onto a
different web site. This includes links from
advertisers, sponsors and partners that may use the
Web Sites' logo as part of a co-branding agreement.
These other web sites may send their own cookies to
you, independently collect data or solicit personal
information and may or may not have their own
published privacy policies. If you visit a web site
that is linked from our Web Sites, you should
consult that web site's privacy policy before
providing any personal information.
CONSENT TO TRANSFER
The Web Sites are operated in the United States. If
you are located in the European Union, Canada or
elsewhere outside of the United States, please be
aware that any information you provide to us will be
transferred to the United States. By using the Web
Sites or providing us with your information, you
consent to this transfer.
SECURITY
Company incorporates reasonable safeguards to help
protect and secure your personal information.
However, no data transmission over the Internet, or
wireless transmission, or electronic storage of
information can be guaranteed to be 100% secure.
Please note that Company cannot ensure or warrant
the security of any information you transmit to
Company via its Web Sites, and you do so at your own
risk.
A
SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Web Sites are general audience web sites. We do
not knowingly collect any personal information from
children younger than the age of thirteen (13) on
the Web Sites and we will delete any information
later determined to be from a user younger than
thirteen (13).
NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE
PRIVACY POLICY
By using the Web Sites, you acknowledge your
agreement to the terms of this Privacy Policy. From
time to time, Company may update this Privacy
Policy. However, Company will use your personal
information in a manner consistent with the Privacy
Policy in effect at the time you submitted the
information, unless you consent to the new or
revised policy.
|